- Challenge
- The go-to-market motion was built for a buyer the company had outgrown. Systems, comp, and reporting all pointed at a market that had moved, and the shift to usage-based pricing broke the old billing and ARR logic.
- What we built
- Rebuilt quote-to-cash, territory, and comp around the new ICP, migrated MRR to usage-based billing, and reconciled Salesforce, Stripe, and NetSuite so the new motion reported ARR the board could defend from day one.
- Result
- From $0 to $20M in new-motion ARR in under 24 months, with zero net GTM headcount added, roughly $800K in revenue per GTM full-time employee, on systems built to scale past it instead of being rebuilt at the next stage.